Relaxation as a life's mission – hardly anyone pulls it off as consistently as this bear. Rilakkuma merchandise brings San-X's famous loafer, along with Korilakkuma and Kiiroitori, to you: plush to hold onto, charms to take along. Performance pressure stays outside – professional lounging happens here, and a nap in between is explicitly allowed.
Rilakkuma - Korilakkuma Sleeping Bag Plush Figure
Rilakkuma - Deli Mystery Plush Keychain Display E1089778
Rilakkuma POP! Animation Vinyl Figure Rilakkuma 9 cm
Rilakkuma POP! Animation Vinyl Figure Kiiroitori 9 cm
Rilakkuma – Chairoikoguma Sleepy Funko Pop Keychain
His name says it all: Rilakkuma combines the English word "relax" with the Japanese word for bear – and lives up to it completely. Introduced in 2003 by Japanese company San-X and designed by Aki Kondo, the laid-back bear simply moved in with office worker Kaoru one day and has mainly done one thing ever since: take a break. He's joined by the small, playful Korilakkuma and the diligent yellow bird Kiiroitori, the only one in the household who bothers keeping things tidy. In 2019, the charming stop-motion series "Rilakkuma and Kaoru" brought the trio to Netflix – and the bear has had a loyal fanbase outside Japan ever since.
The range follows the nature of the brand: the plush figures make up the majority, with sleeping and dressed-up variants, while the keychains – often as surprise plush in deli packaging – handle field duty. For more kawaii company, check out Sumikko Gurashi from the same house.
Rilakkuma – Korilakkuma Sleepy Funko Pop Keychain
Rilakkuma POP! Animation Vinyl Figure Chairoikoguma 9 cm
A bear lies on the couch with nothing planned – and Japan turned that into an icon. Rilakkuma, introduced in 2003 by company San-X and designed by Aki Kondo, carries his whole program in his name: "relax" meets "kuma," the Japanese word for bear. As the story goes, he turns up one day in office worker Kaoru's apartment and simply stays – together with the small white Korilakkuma and Kiiroitori, the yellow bird with a cleaning obsession. What followed is one of Japan's most successful character brands, including the 2019 Netflix stop-motion series "Rilakkuma and Kaoru." At Elbenwald you'll find officially licensed Rilakkuma merchandise – couch not included, bring your own.
The message behind the fluff. While many mascots embody achievement, adventure, or action, Rilakkuma stands for permission to simply do nothing – a small rebellion against the packed daily grind that resonates worldwide. Add to that the finely tuned trio: the big bear as the calm center, Korilakkuma as the playful troublemaker, Kiiroitori as the sighing voice of reason. And there's one detail fans especially love: there's a zipper on Rilakkuma's back, and San-X has kept what's hidden behind it a secret for over twenty years. Some mysteries are simply too good to solve – the guessing game has long since become part of the fandom. And once you've started collecting the various costume and theme variants, you know one thing: it rarely stops at a single bear.
Officially licensed goods focused on plush figures of Rilakkuma, Korilakkuma, and friends, plus plush keychains, some as a surprise variant. Details are listed on the respective product page.
No – Rilakkuma comes from San-X, an independent Japanese company that also created Sumikko Gurashi. Sanrio is the rival brand behind Hello Kitty and My Melody.
Korilakkuma, a small white bear with a red button and a knack for pranks, and Kiiroitori, a yellow bird who's the only one in the household who keeps things tidy. The Netflix series also includes office worker Kaoru.
The core business is naturally soft: plush figures for every occasion in life – asleep, in a cat costume, or classically relaxed. For everyday carry, keychains hang off your bag or keyring, while the broader picture is covered by the figures. And since fluff is famously mood-boosting, almost anything here works as a gift – the gift ideas help with the rest.
From the same house comes Sumikko Gurashi – the shy corner-dwellers are Rilakkuma's San-X siblings. Kawaii competition awaits at Hello Kitty, My Melody, and Cinnamoroll, with international fluff reinforcements from Pusheen, Mofusand, and Molang. Plenty of company for the couch, then – space will still be tight.
This image was created using artificial intelligence (AI) to give you a better impression of size, look, and use in a real-world setting.
The actual product exactly matches the specifications in the product description.
